APAC screams for more audience data, according to Eyeota’s Annual Index Report
Asia Pacific is demanding more audience data, with a 34% increase in demand, according to Eyeota’s Annual Index Report, which covers audience data expenditure across regions and sectors in 2016.
The report reflects audience data expenditure of over 2,400 brands for more than 11,000 campaigns across 60 countries.
In Southeast Asia, Singapore accounted for 62% of audience data demand, continuing its hub status. Japan, Thailand and Malaysia has shown market maturation, with 68% of audience data managed locally, a rise of 26% from 2015, according to the report.
In the sector front, electronics and computer brands remained leaders in audience data expenditure in Read full story ›
Source: The Drum
