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APAC Work of the Week: Strongbow 'The Big Apple Drop'

on Jun 21, 2016 | 0 comments

By Charlotte McEleny

Strongbow’s ‘The Big Apple Drop’ campaign in Singapore has been voted this week’s Creative Work of the Week.

SapientNitro: Strongbow ‘The Big Apple Drop’

Agency: SapientNitro
Client: Strongbow
Date: June 2016
Strongbow cider is promoting the freshness of its core ingredient, the Apple, via a series of experiential trails around the city of Singapore.
The brand started teasing the campaign by hauling a ice-like sculpture to key parts of the city, emblazoned with the words “The apples are about to drop”.
This weekend, in place of the giant ice-like teaser, will be apple-dispensing machines which will also travel around the Read full story ›

Source: The Drum