App developers see 165% revenue growth as demand for device ID and location data rises, Nexage report shows
App developers on Nexage’s mobile programmatic platform have seen 165 per cent growth in revenue in 2014, according to a report from the firm.
The growth is double the current market projections for mobile advertising and has been driven by increasing consumption on mobile and growing targeting capabilities, the report said.
Developers offering ID and location data are in increasing demand from advertisers, with eCPM’s for ID-enabled impressions taking a 67 per cent premium over impressions with no device ID. According to the report, marketer efforts to link screens and build more comprehensive targeting strategies is notching demand up for ID and Read full story ›
Source: The Drum
