Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Apple and Samsung plummet down social responsibility table, meanwhile Lego dethrones Google at the top

on Sep 20, 2017 | 0 comments

By John McCarthy

The world’s largest smartphone producers, Apple and Samsung, have suffered a steep decline in the public’s perception of their corporate social responsibility efforts, according to research from RepTrak.

A study of the world’s 100 most reputable companies in terms of CSR performance, compiled from more than 170,000 ratings across the world’s 15 largest economies, found that Lego, at least in the public’s eyes, best covered the following criteria: “Support of good causes, positive societal influence and environmental responsibility, openness and transparency, ethical behaviour and fair business practices, and fair employee rewards, employee wellbeing and equal Read full story ›

Source: The Drum