By Jessica Davies

Apple has fended off competition from the likes of Nike, Google, Sony and Netflix to retain its CoolBrands crown for the third consecutive year.

The CoolBrands annual survey, now in its 13th year, revealed that the iPhone giant has maintained its lead despite recent concerns that the brand might be losing momentum.

Google and YouTube both received high scores – occupying sixth and seventh places respectively, while Twitter fell out of the top 20 spots for the first time in three years.

However, rival social platform Instagram overtook Twitter, jumping to 14th place in the list.

Meanwhile US movie and TV streaming Read full story ›

Source: The Drum