Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Apple CEO Tim Cook: ‘Native apps will be killer for the Apple Watch’

on Jul 22, 2015 | 0 comments

By Seb Joseph

Third-party apps that run natively and can gather data directly from the Apple Watch’s own sensors will unlock the wearable technology’s true potential, claimed Apple chief executive Tim Cook.

Speaking to analysts on a conference call yesterday evening (21 July), Apple’s boss said the arrival of the device’s first software update would give developers the chance to build “richer and more powerful” apps.

A key issue many had with the first wave of apps on the device was that some felt like extensions of their smartphone apps because they were not able to access sensors like the heart rate monitor, accelerometer and Read full story ›

Source: The Drum