By John McCarthy

Apple’s design chief Jony Ive and senior vice president of retail and online stores Angela Ahrendts are reshuffling the brand’s store layout to best display the Apple Watch which will hit shelves soon.

The pair is collaborating to showcase its smartwatches in-store before the wearable’s scheduled US release in April, according to an Ive profile in the New Yorker.

The profile stated: “Ive has begun to work with Ahrendts on a redesign – as yet unannounced – of the Apple Stores.

“These new spaces will surely become a more natural setting for vitrines filled with gold (and perhaps less welcoming, at Read full story ›

Source: The Drum