By Thomas Hobbs

The first ‘Hardware & Software’ ad features the ‘If it’s not an iPhone, it’s not an iPhone’ slogan as a voiceover champions Apple’s build to a backdrop of its apps and features in action.

Talking up the manufacturing of the iPhone and how both the software and hardware are designed in-house, the ad appears to take a swipe at Android, which notably has its hardware made by a separate manufacturer and only its software designed by Google itself.

A second ad – titled ‘Loved’ and following a similar visual style with the same slogan – says that the iPhone stands out ahead Read full story ›

Source: Marketing Week