By John Glenday

Apple has held onto its crown as ‘coolest brand’ in the UK for the third year on the trot after topping the CoolBrands Top 20 list yet again.

Despite perceptions that consumer perceptions of the fashionable tech brand may be starting to dim the Cupertino based firm was still able to see of all challengers; notably James Bond’s favourite mode of transport Aston martin, which claimed second place.

New entrants this time around include video streaming service Netflix which broke into the top 10, just, for the first time. This success came at the expense of social media platform Twitter however, which Read full story ›

Source: The Drum