By Ishbel Macleod

With Apple predicted to announce its iWatch today, 9 September, Forrester analyst James McQuivey has claimed that the “category launch will be one of its most important and brand-reinforcing launches in years”.

Research from Forrester has found that 25 per cent of US online adults anticipate purchasing a wearable device in the next year, with 42 per cent are specifically interested in wearing it on their wrist.

McQuivey added: “Apple will show again how computing platforms are won or lost on the one-two punch of eager consumers and hungry ecosystem partners.”

Coming a week after both Samsung and Asus unveiled wearables Read full story ›

Source: The Drum