By John Glenday

Apple has overhauled its News app to enable publishers to sign up new subscribers from within the platform, albeit with Apple taking a 30 per cent cut of all new subscriptions and 15 per cent of any renewals.

The changes follow roll-out of iOS 10 and will allow readers to sign up for as many as 14 separate publications and pay direct6ly from their iTunes accounts, opening up a new revenue stream for participating publishers such as The Economist, Cosmopolitan and Time.

Using this approach Apple will also gain access to customer data and payment information, asserting itself over publishers who have Read full story ›

Source: The Drum