By Natalie Mortimer

Apple has introduced a new functionality into it’s Health app that offers users the ability to track their sex lives.

Under a tab titled Sexual Activity Apple users can now log the date and time of sex and whether or not protection was used.

Apple, which made the announcement at its World Wide Developers Conference in San Francisco this week, said that it would not collect the data to share with other companies or governments.

The update comes as developments in the sex tech sector begin to ramp up; a slew of companies including extramaritial affair app Ashley Madison and Read full story ›

Source: The Drum