By John Glenday

Apple has embraced the bigger is better maxim for its latest iPad iteration by embracing a supersized screen 12.9in screen for its 2015 model, dovetailing with a larger 5.5in display on the soon to be revealed iPhone 6.

By boosting the dimensions of its key products Apple hopes to deliver bigger profits and marks a significant change in design direction for a firm which has previously remained wedded to relatively modest smartphone screens.

It will also be a big change in the tablet sphere where iPad’s have only been available as 7.9in and 9.7in variants until now.

The Californian giant has been forced Read full story ›

Source: The Drum