Apple rethinks commercial model for apps
Apple is looking to move away from the current commercial model for its apps, a move which would benefit subscription services like Netflix and Spotify.
Currently, Apple takes a 30 per cent fee when a service is purchased by a consumer through an app.
In the case of Netflix for example, Apple will take $2 when someone purchases Netflix subscription through the Netflix iOS app.
The decade old strategy has been dubbed the ‘Apple Tax’ and led regulators to question how fair it is on media companies and developers.
However, according to the Financial Times, Apple is now looking to change the Read full story ›
Source: The Drum




