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Apple reveals error in News app audience figures, hurting publisher ad revenue

on Jan 11, 2016 | 0 comments

By Tony Connelly

Apple News has drawn out an upward trajectory since its launch with more than 100 publishing partners world-wide signing up to the service in the hope of increasing their readership, however Apple has admitted it has no idea how many people have been using the service.

Apple’s senior vice president of Internet software and services, Eddy Cue, said the company missed an error in the viewing figures and has been passing on inaccurate information to the publishers distributing their content on the service.

Cue said the error has resulted in Apple underestimating the number of people reading stories on Apple Read full story ›

Source: The Drum