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Apple to sell iAds programmatically to jump-start stalling mobile ad business

on Nov 19, 2014 | 0 comments

By Seb Joseph

Apple will let brands use programmatic buying to buy its mobile media in a bid to boost its share of ad revenues.
Apple will let brands use programmatic buying to buy its mobile media in a bid to boost its share of ad revenues.

The technology giant will sell iAd campaigns worldwide using the relatively new form of trading in the hope of lifting the value of its mobile ads against those from Google and Facebook. It aims to position the fledgling ad format for the more performance-conscious companies.

Advertisers will be able to buy iAd campaigns across the entire mobile app roster in what will serve as a global marketplace. Inventory will be sold via ad technology company Rubicon Project’s exchange, which lets Read full story ›

Source: Marketing Week