Apple trumps Android securing 78% mobile video completion rates
Apple’s iPhone and iPad products draw significantly higher video ad completion rates than their Android and Blackberry powered rivals in the UK, according to a new report.
The difference between the tech rivals was most pronounced on tablets, where Apple products secured completion rates of 78 per cent, as compared with 50 per cent completion rates on Android, programmatic company TubeMogul found.
The study, titled Cheat Sheet, showed that there is a sharp drop-off in completion rates according to video length; 7-10 second ads see a 77 per cent completion rate on mobile devices, yet drop rapidly to 68 per Read full story ›
Source: The Drum
