By Tony Connelly

Apple has stepped up its Apple Watch advertising ahead of Christmas with seven new ads, each highlighting a different aspect that the wearable has to offer in an attempt to convince consumers that is more than an extension of their phone.

The 16 second spots all use the striped down colourful approach synonymous with Apple’s ads and promote a different capability that the watch has to offer such flight boarding passes and paying for things.

Smartphones have long had the capabilities to carry out these tasks however the new Read full story ›

Source: The Drum