By Minda Smiley

In an effort to fight lackluster sales, restaurant chain Applebee’s has rolled out its largest advertising campaign in the company’s 36-year history in an effort to win over consumers with its new hand-cut steaks and wood-fired grills.

The campaign was created by Applebee’s agency of record, Kansas City-based Barkley. The agency won the account late last year, ending Applebee’s relationship with Crispin Porter & Bogusky.

When taking over the account, Barkley was tasked with reimagining the brand for the modern consumer to help Applebee’s get its mojo back. According to Applebee’s, the brand has taken a hit in recent years due Read full story ›

Source: The Drum