By John Glenday

Apple’s much vaunted foray into original video content has got off to a shaky start amidst reports that its work thus far has been ‘disorganised’.

Citing industry sources Fast Company states that for all its financial clout Apple has yet to get to grips on strategy with content partners leaving it playing catch-up with the likes of Amazon and Netflix which have built strong reputations in the field.

Seeking to differentiate itself Apple is said to be investigating the use of shorter series created specifically for Apple Music in an effort to entice subscribers whilst simultaneously developing full length TV shows à Read full story ›

Source: The Drum