Applying for a job is like launching a new campaign in that you first need a plan
The good news is that I don’t seem to have to hang up my sharp pencil just yet but my current role has disappeared, and I have been asked to apply for a new – on the face of it – more senior job.
I have spent the past few days assessing the new opportunity and agreeing my strategy, and that is when it dawned on me that applying for a new job is very much like launching a new marketing campaign in that it starts with a plan.
What do I know about the ‘customer’ (interviewer)? What are his needs (what Read full story ›
Source: Marketing Week
