By Ronan Shields

AppNexus, has today (3 March) announced the launch of new technology which it claims improves video load times by up to a factor of 1000, meaning video ads bought on its platform can now load at an average of five seconds to as little as five milliseconds.

The launch addresses a critical problem in the digital advertising ecosystem and follows on the heels of its recent launch of an open outstream video marketplace. It comes admid the rising tide of ad blocking with issues such as latency, etc increasingly cited as reasons for consumers opting to install such software.

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Source: The Drum