By Jessica Goodfellow

AppNexus has partnered with the Federation for Internet Alerts (FIA) to globally distribute geo-targeted weather warnings in real-time.

It becomes the first ad tech company to distribute public service announcements globally and in real-time, and forms part of its mission to “build a better internet”, says chief executive Brian O’Kelley, as media consumption becomes more digital.

The FIA collects official hazard alerts on its Alert Hub, which AppNexus taps into and delivers in ad formats across websites or into apps that it normally serves ads to.

These alerts include avalanche, flash flood, tornado, red flag, winter storm, blizzard, severe thunderstorm and Read full story ›

Source: The Drum