By Ronan Shields

AppNexus has announced the launch of a new unit that will help Microsoft sell all of its advertising inventory using programmatic media buying technology across 10 European markets, as the software giant seeks to better differntiate its online media offering.

The ad tech outfit has today (26 November) announced the launch of its Supply Evangelism Team (SET), an outfit tasked with differentiating Microsoft’s advertising inventory in markets including: Austria, Belgium, Switzerland, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, and Sweden.

Denmark-based Ulrik Krag Morell will lead the newly formed unit, which will help sell advertising inventory across media properties such Read full story ›

Source: The Drum