By the drum

AppNexus is poised to bring down the curtain on its Summarize Summit in London this week, with the ad tech outfit rounding off the week of announcements with the announcement that it has expanded its global technology partnership with Microsoft to include video.

Under the terms of the partnership, Microsoft will adopt AppNexus’ video supply-side platform (SSP) to monetise video inventory in select markets, this partnership builds upon AppNexus’ role as the exclusive technology platform for Microsoft’s display advertising business in 58 markets.

The deal means Microsoft can leverage AppNexus’ video technology in four ways: AppNexus provides video ad serving for direct Read full story ›

Source: The Drum