By Stephen Lepitak

Brands that use innovational engagement methods including bots and augmented reality (AR) are gaining cut through with a majority of consumers, according to a new report on customer loyalty released by Adobe.

Over half (53%) of respondents to a survey of 5,000 consumers across Europe, conducted by Goldsmiths University, which analysed consumer loyalty using a number of workshops, found that the use of such digital innovation was appreciated by customers.

It was also found that 61% of respondents preferred a tailored approach when it came to marketing engagement by brands, with brands offering a personalised experience likely to Read full story ›

Source: The Drum