By Minda Smiley

Chief marketing officer of Arby’s Robert Lynch has spearheaded a number of unorthodox advertising campaigns over the past year that have helped the company grow at a time when the fast-food industry is struggling to attract consumers.

By “being authentic to a fault,” creating ads that are “so stupid they’re awesome,” and “not being afraid to upset some people,” Lynch told attendees at the ANA Masters of Marketing conference in Orlando that Arby’s marketing efforts have not only helped improve its engagement with consumers on social media but have also led to increased sales for a brand that not too long Read full story ›

Source: The Drum