Are B2B marketers in compliance with FTC native advertising guidelines?
With native advertising expected to continue to grow its reach and impact as a B2B marketing strategy, and with the increasing move for many companies to adopt sponsored content as a marketing tactic, B2B marketers may need a refresher course on their Federal Trade Commission (FTC) guidelines.
National retailer Lord & Taylor’s settled FTC charges that it deceived consumers by paying for native advertisements without disclosing that the posts were paid promotions for the company, illustrating the importance of assessing your companies knowledge and understanding of native advertising: a guide for business.
According to the FTC, the Read full story ›
Source: The Drum
