By Justin Pearse

Wearables and biometrics are the most exciting new areas for brands in digital advertising, according to BlisMedia CEO Greg Isbister.

The growth and consumer uptake of such technologies are set to provide the next wave of data points marketers can harness to deliver relevant advertising experiences.

“There will be more and more biometric sensors such as heart rate and blood pressure in use by consumers with ever more developed and it’s going to be very interesting to see how the data from these becomes available to advertisers. “

One such example could be measuring the impact of out of home ads. For instance, Read full story ›

Source: The Drum