By Thomas Hobbs

Following in the recent footsteps of Ford and Fiat, Skoda has become the latest car brand to shout about its own ‘world first’ augmented reality campaign.

Today in an interactive stunt (pictured), that felt more than a little Orwellian, members of the public were asked to design a custom version of the new Skoda Fabia on a kiosk, and subsequently put in a car seat, before appearing ‘joyously’ within their digital creations on the main advertising screen at Waterloo station.

This ‘interactive showroom experience’, clearly not one for the unphotogenic, has been described by Skoda as a way of ‘stealing Read full story ›

Source: Marketing Week