Are emojis becoming marketers’ go-to global language?
People have become so obsessed with the tiny graphic icons that 17 July is now known as #WorldEmojiDay, the word ‘emoji’ is in the Oxford English dictionary and their use is so relentless that website emojitracker.com, which records real time emoji use on Twitter, updates at such speed that it comes with a warning for epilepsy sufferers.
But is it a long-term strategy that marketers should be paying attention to or just the latest craze in communications?
Emojis are understood globally
Adrian Cockle, digital innovation manager at WWF describes emojis as the “first truly Read full story ›
Source: Marketing Week
