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Are HP and General Mills' diversity quotas a step forward, or is 'diversity by numbers' the wrong approach? Marketers from 4As, RBS and more discuss

on Sep 12, 2016 | 0 comments

By Rebecca Stewart

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Both General Mills and HP have insisted their agencies do more to hire more women and people of colour , but are they failing to address other pervasive issues like unconscious bias and lack of diverse talent?

The Drum caught up with a number of senior marketers from RBS, the 4As, Dentsu Aegis Network and more to gauge the industry’s view on the subject.

Selma Ahmed, creative, Crispin Porter + Bogusky

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“It’s an impressive force of action and I hope it means that more people in positions of power start realising the change they can Read full story ›

Source: The Drum