By Mairi Clark

“Over 80% of respondents believe partnership marketing has a high ROI and 86% agree it’s effective however, with increasing pressure on budgets the key is to measure and prove the ROI”.

This was one of the key statements that came out of our Whitepaper last year when the UK Partnership Panel asked 100 marketing professionals about the effectiveness of partnership marketing.

Measuring the value of partnerships is one of the key barriers to brands when considering partnership marketing as a preferred channel. What can we do to change this?

It was this question we put to our UK Partnership Panel at our September Read full story ›

Source: The Drum