By Will Nicholls

So the greatest show on earth is back for another instalment and currently gluing us to our TV screens. No, not Game of Thrones, that’s still a whole year away and even then, it’s only seven episodes long. Unbelievable. No, live from Rio, it’s the Olympic and Paralympic games, one of the most jaw-dropping and inspiring achievements of humanity.

Of course, no major sporting event is complete without a whole host of sponsors’ ads, activations and experiences, all clamouring for our attention. Getting people’s attention is very, very hard. And if you are a brand that wants to grow Read full story ›

Source: The Drum