Are Three’s ad blocking plans just another toll gate on the road to the ‘programmable’ future?
The Drum’s digital editor Ronan Shields asks what’s the agenda behind Three’s ad blocking experiment.
The news broke earlier today (26 May) that Three is to move ahead with its ad blocking strategy with a day-long trial next month that will see it pair with Shine Technologies to block ads served across its network.
Three claims it is introducing the experiment, as it wants to improve customer privacy, reduce data costs and provide a better experience accessing the web on phones.
To back up this argument, a spokesman at the telco telling me that experiments have shown that up to 40 per Read full story ›
Source: The Drum
