By Jennifer Faull

Argos has ploughed over £10m into its biggest campaign to date aimed at communicating its digital transformation.

Speaking to The Drum, marketing director Stephen Vowles said that over the past two years it has quietly made changes to its in-store and online proposition as part of a £300m investment into the transforamtion, including the introduction of Fast Track collection, free reservation online, and a click and collect partnership with eBay.

“Now it’s time to time to get people to think about Argos differently and get customers and non-customers to sit up and take notice,” he said.

“Argos is unique and we don’t Read full story ›

Source: The Drum