By Sarah Vizard

The campaign, created by CHI & Partners, focuses around the creative idea of ‘Just can’t wait’. Argos marketing director Stephen Vowles says the campaign acts as a way both of capturing consumer emotion around Christmas and positioning its service options.

The ad, which breaks on TV tonight (6 November), features snowboaders and skiers flying down the mountainside surrounded by snowmobiles and snowbuggies piled high with gifts including headphones, TVs and toys.

It will also promote both its fast track delivery service and fast track collection – two areas that Argos think will give it a competitive advantage over the festive season.

“This is Read full story ›

Source: Marketing Week