By Jennifer Faull

Argos has launched the first ad campaign since the Sainsbury’s takeover. But the execution of the “unique” activity has faced challenges after the brand decided to pull spend from Google in wake of ad misplacement controversies.

Argos claims to have launched a “world first” with the advertising push that will see a date-stamped TV spot run every day between now and June in an effort to highlight the retailer’s same-day delivery offering.

Dubbed ’80 Days of Argos’, the work centres on 80 different 10-second spots which draw inspiration from real-world events and dates in the nation’s calendar Read full story ›

Source: The Drum