By Sarah Vizard

The app, available on Android and iOS, enables kids to create a list of gifts they might like to receive at Christmas by scrolling through pictures of products from brands such as Lego and Chad Valley. They’re helped by a group of animated characters that guide them through the process.

Once they’ve picked their gifts, they can move them to a mood board which they can personalise by drawing and placing stickers numbering their must-have items. Once they’re done, the list can be “Sent to the North Pole”.

Parents will be able Read full story ›

Source: Marketing Week