By Gillian West

Argos has furthered its ‘Get set go Argos‘ campaign with the launch of a digital out of home game in which commuters at London Waterloo and Euston stations can compete to win Argos prizes.

Developed specifically for Motion@Waterloo the interactive ‘Get set for bubbles’ game encourages commuters to use their smartphones and play via a dedicated mobile site, competing against up to three other players to pop Argos’ multi-coloured bubbles.

“Mobile channels present a huge opportunity and with the number of customers using mobile devices to shop with us continuing to grow, we wanted to create a fun Read full story ›

Source: The Drum