Arla Foods rolls out first brand awareness campaign to highlight farmer relationship
Arla Foods – owner of Cravendale and Lactofree among others – has launched its first dedicated corporate campaign to lift awareness in the UK.
The company is looking to push its ties to farmers and has followed a typical Arla farmer owner during his morning routine for the TV ad.
The ad underlines the commitment and passion of its dairy farmers and runs with the tagline ‘let in the goodness’.
The multi-million pound campaign is part of a wider drive to position Arla as a value brand in the healthier product portfolio. This has already resulted in a number of product launches Read full story ›
Source: The Drum
