By Stephen Lepitak

Arla Dairy’s advert featuring hedgehogs shopping for Lactosefree milk has escaped a ban by the Advertising Standards Authority (ASA) after a complaint claimed that it was misleading in its claims that it was suitable for daily allergy sufferers.

The ‘Listen Up Hedgehogs’ TV advert, created by Wieden + Kennedy, featured a supermarket of hedgehogs grocery shopping and included a loudspeaker message that said: “Listen up hedgehogs, you’re not intolerant to dairy, you’re just intolerant to lactose, the sugars in dairy. Remove the lactose and, by jingo, it’s dairy all round. Say yes to a milky latte, say yes to a Read full story ›

Source: The Drum