By Gillian West

Europcar has penned a three-year deal with Arsenal Football Club becoming the team’s official car and van rental partner.

The agreement sees Europcar promoting its partnership with Arsenal in territories including South Africa, USA, selected countries in Asia and Latin America, and throughout Europe with the company’s marketing rights including a significant branding presence at Emirates Stadium and across online and social media.

Ken McCall, MD of Europcar UK Group, called the partnership “tremendously exciting” due to “fantastic branding opportunities in the UK” as well as “reaching millions of football fans who follow the Premier League throughout the world”.

McCall added: “As the Read full story ›

Source: The Drum