Arsenal players star in Stonewall and Paddy Power's Rainbow Laces LGBT campaign as host of brands get on board
Arsenal football stars will appear in an advert for this year’s Rainbow Laces campaign from Stonewall and Paddy Power as a host of brands sign up to help drive a change of attitude towards LGBT people in football.
The activity follows last year’s ‘Right Behind Gay Footballers’ campaign – which garnered support from football clubs, players and broadcaster BT Sport – and to support it this year, Metro will fill an entire paper with brands backing it.
The ‘Changing Room’ campaign was created by Lucky Generals and M2M and brands pledging support include Premier Inn – which will rebrand to Premier Read full story ›
Source: The Drum
