Art-and-copy needs a new narrative for the content era
By Graham Hodge
The premieres of two documentaries about motorbikes at this year’s 62nd San Sebastián Film Festival provided an unlikely opportunity to witness the cutting-edge of brand-funded content.
The first, On Any Sunday – The Next Chapter, is a full-throttle world tour of the culture of motorcycle racing, from snow-speedway in British Columbia to the finale of the Moto Grand Prix season in Valencia.
It was directed by Dana Brown, creator of the iconic surfing movie Step Into Liquid and son of Bruce Brown, who made the original On Any Sunday, a 1971 motorcycling film which is still reckoned to be the definitive document Read full story ›
Source: The Drum




