Artist Tim Goodman sketches Ford Focus owners' memories onto car with a Sharpie in new ad
Ford has launched a new ad where it enlisted an artist to sketch user-submitted memories of the Ford Focus in permanent marker – on a pristine model of the car.
The ad, called ‘Celebrating Memories’, featuring the tagline “16 years, 12 million owners, everybody has a story” was created to celebrate the success of the motor throughout the years by focusing on the effect the Focus has had on many of its owners.
The motor-firm’s video was designed as a creative way to connect with consumers through digital and social media channels with the artwork later going on display at the Paris Read full story ›
Source: The Drum
