By Noel Young

With the Winter Olympics in full swing at Sochi, no brand has been more prominent than Coke. But now it looks as if we can expect even more of a media spend from the soft drinks giant.

Coca-Cola said it is looking for ways to “restore momentum” as it posted lower fourth-quarter results at the end of a “challenging year.”

Coke’s revenue for the quarter missed Wall Street expectations, while profit declined,said the Wall Street Journal.

Chairman and Chief Executive Muhtar Kent said the company was expanding its productivity and reinvestment program, – with a goal Read full story ›

Source: The Drum