As Morrisons parts ways with DLKW Lowe, what’s next for its marketing?
By Thomas Hobbs
The rationale
Morrisons has refused to comment on the move but DLKW Lowe says it has decided not to repitch.
“Morrisons has changed a lot this year and it is clear we’re not the right agency for them going forward,” says Richard Warren, Mullen Lowe Group’s UK CEO. DLKW Lowe’s Christmas ad for Morrisons is thought to already be completed.
Newly appointed supermarket chief executives changing their advertising teams isn’t anything new as Tesco’s Dave Lewis proved when he hired BBH.
However, Marketing Week understands that Morrisons chief executive David Potts is considering a full agency review, with the position of all its PR Read full story ›
Source: Marketing Week
