By Adam Flomenbaum

The last place fans of sports teams think to look for information about their favorite teams is on the official team website.

That’s because, in general, the sites are poorly designed and not engaging.

Italian Serie A club AS Roma is seeking to change that with asroma.com. The club’s official site, asroma.com is crowdsourced – incorporating feedback from diehard fans via Reddit. These superfans are also contributing photographers, graphic designers and writers.

“This new website is an integral piece of our media platform strategy for the club,” said AS Roma President Jim Pallotta. “As a club we want to provide a platform to Read full story ›

Source: The Drum