ASA bans Paddy Power Pistorius ad after more than 5,000 complaints – but it can still appear on Ireland-based website
The ASA has today ordered Paddy Power to immediately withdraw its controversial Oscar Pistorius campaign offering “money back if he walks” after the ad received more than 5,000 complaints in the last 24 hours.
The advertising watchdog cited “exceptional circumstances” for fast-tracking its usual investigation process and forcing Paddy Power to remove the ad from circulation in all UK media.
It said in a statement: “We consider the ad may be seriously prejudicial to the general public on the ground of the likely further serious and/or widespread offence it may cause.”
The unprecedented level of complaints led to Channel 4 describing it as Read full story ›
Source: The Drum
